Your existing WordPress site has probably seen better days. What was once a cutting-edge design now feels dated and clunky. It made sense years ago, but today that messy site is likely costing you conversions and revenue.
The good news? A website redesign presents the perfect opportunity to pump new life into your WordPress site for higher conversions. With some thoughtful updates and strategic optimizations, your outdated site can go from a web design dinosaur to a conversion machine.
A redesigned site with refreshed aesthetics and a seamless user experience builds trust and engagement. You can streamline site navigation to make key pages effortlessly accessible. Optimize product and service pages to highlight value propositions. Include clear calls to action for desired actions.
Basically, a WordPress refresh gives you a chance to remove hurdles and bottlenecks in the customer journey. You can nudge and guide visitors to ultimately convert through thoughtful design choices and layout adjustments.
So don’t settle for lackluster results from a dated site. Read on to learn how a strategic WordPress redesign can skyrocket your conversions and breathe new life into your online presence.
1. Identify Areas for Optimization
Before diving into your WordPress redesign, take time to thoroughly audit your existing site and identify problem areas hindering conversions. Review your analytics data, user feedback, and webmaster tools to pinpoint friction points.
Look for things like high exit rates from certain pages, confusing navigation flows, broken checkouts, error messages, or slow page load times. Also, analyze your keyword and traffic sources to see which visitors have the highest conversion potential. Understanding conversion bottlenecks allows you to optimize the redesign to remove hurdles and streamline the user journey for identified high-value visitors.
Essentially, an audit illuminates how to boost conversions so you can fix the right issues through your website refresh.
2. Streamline the User Journey
Simplifying navigation architecture, improving page speeds, and optimizing the mobile experience through your WordPress redesign removes friction and allows visitors to seamlessly find information and convert across devices.
2.1. Simplify navigation and site architecture:
Complex site navigation and information architecture often confuse visitors and cause them to bounce before converting. As part of your WordPress redesign, simplify your menu structure and reduce the number of clicks needed to reach key pages. Improve page transitions and layouts. This streamlined architecture and intuitive navigation remove friction so visitors can easily find what they need.
2.2. Improve page load speeds:
Slow-loading pages are a conversion killer. Use your WordPress redesign to optimize page speed by compressing images, minimizing HTTP requests, implementing browser caching, and upgrading your hosting plan if needed. Improved page speed provides a smooth, frustration-free experience.
2.3. Enhance mobile experience:
With over 50% of traffic now coming from mobile, an inconsistent mobile experience hinders conversions. Make your redesigned WordPress site fully responsive with flexible layouts and sizes for the small screen. Check that forms and CTAs work on touch devices. Mobile optimization meets visitors on their preferred devices and makes purchasing seamless.
3. Optimize Landing Pages
Updating the landing page design, emphasizing your value proposition, and including prominent CTAs through a WordPress redesign help guide visitors to convert to your key pages.
3.1. Update page design and layout:
Your WordPress landing pages are key to conversions, so optimize their design through your redesign. Update the layout with quality visuals, ample white space, clear headings, and text. Remove distractions to keep the focus on your offer. A clean, uncluttered page design builds trust.
3.2. Emphasize value proposition:
Craft copy that clearly communicates your offer value. Include benefit-focused headlines and highlight what problems your product solves. Create a sense of urgency with limited-time offers. Emphasizing value builds desire so visitors convert.
3.3. Include clear CTAs:
Compelling copy means nothing without clear calls to action. Make buttons and links stand out through size, color, and placement. Use action-oriented button text like “Sign Up Now” or “Start Free Trial”. Prominent CTAs guide visitors to take your desired action.
4. Refine Product and Service Pages
Improving product/service page content with better descriptions, benefit-focused copy, and added social proof through your WordPress redesign helps visitors evaluate offerings and drives conversion.
4.1. Improve page descriptions and imaging:
Make sure your product/service pages highlight what makes your offering great. Craft compelling descriptions focused on features and buyer benefits. Include high-quality images, graphics, and videos that showcase your offerings. This content shows value at a glance.
4.2. Focus on buyer benefits:
Go beyond features to emphasize how your offering improves customers’ lives. Explain how it saves time, solves frustrations, provides convenience, etc. This benefit-driven copy connects with visitors’ motivations.
4.3. Add reviews, demos, or videos:
Social proof and demonstrations reduce buying barriers. Embed client reviews and testimonials. Provide free trials or demos if possible. Include videos of your product in action. This extra content builds trust so visitors buy with confidence.
As we’ve explored, a WordPress website redesign presents the perfect opportunity to maximize conversions. Strategically optimizing your site architecture, pages, and flows removes friction for visitors and nudges them towards desired actions.
Conducting audits reveals problem areas to fix. Simplified navigation, faster speeds, and mobile optimization keep visitors moving toward conversions smoothly. Refined landing and product pages clearly articulate value to prompt purchases.
The result of these strategic updates is higher conversion rates and more revenue from your existing WordPress traffic.
Additionally, a redesign enables you to realign branding, improve security, and deliver an overall better experience – driving more organic visits in the long run.
The time has come to pump new life into your WordPress website. Follow conversion optimization best practices during your next redesign to unlock the revenue potential of your online presence.